BUILDING A BRAND IS AN ART...
YOU BRING THE CANVAS, I'll BRING THE PAINT!
LET'S CREATE, BUILD AND CULTIVATEA STRONG BRAND!
For more than a decade, I have been working with companies, professional organizations, and individuals to carve out their niche in a very crowded and often saturated market. I bring something different to those that I have the opportunity to work with through a multi-faceted and eclectic mix of experience, education, and a creative, "let's aspire to stand out in a crowd" way of thinking. Brand creation and building is about providing an experience that your audience will want to repeat which in turn will result in loyalty from from the public and increased profits. My goal is to make sure your brand is climbing new heights and experiencing growth at every turn. Whether you're a startup or an established business, and no matter the industry, I can work with you!
One of the first statements that I hear from clients is "I just don't know where to start". This is completely understandable and exactly what I'm here for. I will spend time with you to identify your audience including how they think and what they feel through conducting market research in order to form a solid brand strategy.
Expecting parents spend quality time researching the foundation of their family and the future plans that they have for their newest addition. The same applies for your brand. We will create a name that will be memorable and expressive in nature allowing for you to provide long lasting stories and impressions among those with whom you interact.
Developing a strategy means coming up with a solid plan of action that you and your associates agree upon that will position your business for growth. Among the themes of strategy that we will implement is ensuring that your brand is unique. As we develop your brand you will not look, feel or resemble your competitors.
Creating Your Soundtrack
The greatest voices in history are known because they are unique and recognizable as soon as you hear them. The creation of your message and establishing your voice is very important to brand development. The goal is to make sure your audience wants to listen. From corporate messaging to personal style, we will work to create the voice that fits your brand and your culture.
Let's face it, we live in a very visually influenced world! How you look means a lot when it comes to how you are received. I personally design and work with a team of very talented graphic specialists to create unique logos and identities that stand apart from the rest. Your identity will express who you are and the business that you love.
Classically trained and competent on just how your brand experience can elevate your efforts is what I do. Waiting for your audience to come to you is not the approach that we take. I work with you to conceptualize the right LIVE experience that will engage your audience. From product launches, to pop up shops, to corporate meetings and networking mixers, your brand will be the center of attention.
Web & Digital
Many of your target and secondary audience members spend countless hours on their mobile and digital devices. For this reason it is imperative that we create and develop attractive and engaging platforms that provide content that is informative and allows them to connect with your brand. Your site will communicate your message, sell your product and service.
Created solely from the relationships that I have established over the years, I will come together with your leadership team, entrepreneurial group, or organization to provide the skills and information that I have acquired both in and outside of the classroom to educate or simply share ideas of brand development. LEARN MORE.
I'm not your typical marketing enthusiast that sits behind a desk and makes suggestions. I've been known to serve as art director, produce photo and video shoots, formulate the verbiage for your brochure and other marketing collateral, or put on my dancing shoes to get your crowd on the dance floor during your launch. No matter the task, the right content will reach your audience.
From the white board phase of establishing your short term and long term goals through the point of launch for your brand to the public, I am versed in muti-level campaign development. I will work with you directly to conceptualize an integrated, effective and engaging campaign that creates conversation and call to action.
E-Commerce & Promotions
There are some really great products and services that are needed by consumers. The task: developing the platform that will easily connect your audience with your business. E-Commerce can be difficult to navigate. With this knowledge I will work with you to understand your goals, create your branded store, payment processing, and order fulfillment strategy.
Not all incredible brands come with large numbers of employees and staff members. I work with brands and businesses of all types and structures. Many brands need direction on how to create their presence, infrastructure, or develop a plan for expansion. I will work with you to understand your brand development needs and goals.
I help people see the talent within themselves in order to be leaders in their industry.
I am very appreciative of the number of very talented individuals that I have worked with over the years. From leaders and entrepreneurs from various backgrounds I have learned that talent can be cultivated and built once it is known and positively expressed. From these talents I have seen great success resulting in these individuals and businesses becoming industry experts, leading the way for other brands.
From brand communications that are formed internally and expressed to the public to sitting down to rebuild the brand to give a fresh look and feel that will spark a new sense of energy, my goal is to help you scale your brand and increase your brand equity. These efforts most often start at home to ensure that your foundation is cohesive with the brand messaging that you take to the public.
I'm a team player, the type that sticks with you no matter what you are experiencing
I come from a very strong family and a time when we believed in forming quality relationships, building your community, and helping those around you. When I begin working with a client, I focus on more than the deliverable. I understand that there are many companies out there that are "transactional", however I focus on becoming a member of your brand family, and a strategic partner. Consider me to be your family member that sticks with you through thick and thin.
I take pride in the level of trust that I receive from those that I call clients. I am known to wear various types of hats for my clients in order to ensure that we are focusing on growing your brand. Some of the incredible campaigns that I have created, managed and launched have presented various challenges. Fortunately, this has allowed me to experience growth which in turn builds stronger brands for those that I work with.
Creative thinking...Innovation Focused!
When I chose marketing as my career I decided that no matter what the project, I would focus on pushing myself and those that I work with to be successful. I am educated and practice an approach that is known as "Integrated Marketing Communications". This approach allows me to look at your brand from a holistic point of view. From our very first meeting through the point of launch, we will pull from various sources of traditional and non-traditional methods of marketing development rooted in creativity, strategy, communications and business development.
I have helped brand leaders and entrepreneurs to perfect their craft and focus on effectively delivering their message, product and service to their consumers - from health care to apparel lines to community outreach to coffeeshops, and that's the tip of the iceberg. If you're anything like me, the thought of making your own way out of a lot of clutter, I would love to hear from you.
NO TIME LIKE THE PRESENT, LET'S TALK →