Taking the influence, magic and movement of dance to inspire young women
CLIENT: DANCICAL THEATRE, ATLANTA, GEORGIA
When a brand moves to their own beat while establishing a rhythm created just for exciting young women throughout the city of Atlanta, Georgia, there is no stopping the music. Dancical Theatre is not only a movement, but the soundtrack for opportunity for the youth of Atlanta.
There is something awesome about how music and dance causes people to come together in perfect harmony. Jasmine Robinson, a dance instructor in Atlanta, Georgia, started Dancical Theatre in order to provide opportunities for young women to learn dance technique, structure, and performance art with the common goal of attending various events including the "Dance for Disney" annual festival.
Creative I was proud to put on our dancing shoes and develop and the marketing campaign for Dancical Theatre. For their campaign, Creative I developed their brand identity including logo, imaging, online platform (website which features information about the organization), how to get involved, registration forms, and more. Dancical Theatre continues to grow in participation of young ladies in Atlanta with plans in the near future to expand to other states including Michigan and New York.
Music, entertainment, and events are at the core of the Creative I foundation. The opportunity to work with an amazing group of people and Jasmine who is incredibly talented resulted in a lot of fun with this campaign. To see the excitement of young people as they learn through music and entertainment is a constant reminder of why Creative I was developed.