I. Strategy

To create a marketing campaign that would represent the themes of trust, integrity and professionalism while acknowledging the strong family foundation established by the women that inspired the brand.

Campaign Discovery

We absolutely love a good story when it comes to brand identity. We are proud to say that this particular campaign had a deeper connection because we are a member of the EAP Premier family as well. Owner Jackie Smith is family and therefore contacted us to create her brand and manage the marketing campaign for EAP. During our initial consultation, Jackie advised that EAP was named after three strong women that she admired: her father's mother Evelyn, her mother's mother Anna, and her aunt Patricia who was an entrepreneur in her own right owning and operating a floral shop for many years. This same floral shop was one of Jackie's first jobs and therefore she chose to honor Patricia, along with both of her grandmothers, as a tribute to the foundation of her bookkeeping business. It was important to evoke the love, strength, and themes of family throughout the creation of the brand identity and messaging. We coupled this with the professionalism that Jackie upholds with her clients at EAP.

Creative I Solution

We worked very closely with Jackie to understand her vision for EAP including color scheme and theme development for the brand. We designed a bold logo with focus on the letters E, A, and P to acknowledge each individual character as a pillar of the brand and the women that the letters represent. We combined this with an old fashioned ink pen theme to represent the history and connection to these women along with the theme of being a signature brand in the finance, accounting and bookkeeping industry. We provided brand strategy and creative direction to develop brand collateral for EAP including business cards, thank you cards, business folders, and letterhead.

II. Digital Marketing

We consulted directly with Jackie to discuss the specific services offered by EAP. With tax preparation, bookkeeping and payroll management being the focal point of her services, we built a website that provides clients with detailed information regarding hiring EAP for individual or business initiatives. 

EAP understands their business model and their clients (both existing and potential). We were advised that the first impression of someone looking to hire a bookkeeper, financial advisor and/or tax preparation service is that they want to know that the company can understand the specifics of how their business is structured, best tax practices and advise accordingly. Our platform is focused on clear navigation where clients are able to choose between their needs (individual or business) and if what specific service they are looking for. EAP also provides helpful tips and consulting services which they can schedule directly through the website. The company has experienced growth in clientele since establishing an online presence and complimented by our advisement to engage consumers on social media and via the EAP blog featured on the website.