Brand that provides inner and outer beauty for incredible women
CLIENT: SPARKLE AMOUR HAIRCARE
With a name like Sparkle, this woman was destined for greatness. Determined, Creative, Empowering, Talented, and that's before she touches a curling iron. Sparkle is the founder and head stylist of Sparkle Amour Haircare, a very successful, highly exclusive hair line and beauty brand catering to everyone from business women to stay at home moms.
Sparkle Thomas, owner and visionary of Sparkle Amour Haircare, does more before 8:00am than many people do in 24 hours. Wife, mother of 3 beautiful children, business owner, hair stylist, and strong advocate and champion of Breast Cancer Awareness, Sparkle continues to inspire both men and women across the country, including all of us at Creative I. Her vision is to always express her truth through her brand which includes being a positive resource and supporter for women that have experienced various hardships in life. She uses her platform to not only be a positive influence but to ensure that women embrace both looking and feeling beautiful throughout the process. For us, that in itself is admirable.
Our campaigns always have a personal touch as we spend time to get to know our clients however we continue to work with Sparkle to craft the importance of how her brand is influential for women everywhere. We assisted in the brand creation process (naming) of her business as the word "Amour" means "Love" which she exudes in everything she does. Creative I has provided campaign planning, e-commerce management with product development online and optimizing for mobile, brand promotions to increase sales and more. The brand is very well received by her extensive network of followers and supporters on social media who continue to be inspired by her story, her vision and her quality product. Sparkle Amour is a brand that is true to form as it gives back at every turn which we are proud to work with.
Working with business individuals that are selfless is a part of Creative I that is the gift that keeps giving. I had many strong and powerful women that invested their time, love and energy into Creative I which I am extremely grateful for.