Creative I Campaigns | Sparkle Amour Haircare

SPARKLE AMOUR

BRAND THAT FOCUSES ON ENHANCING AND BUILDING BOTH THE INNER AND OUTER BEAUTY OF PHENOMENAL WOMEN

Sparkle Amour Case Study

With a name like Sparkle, this woman was destined for greatness. Determined, Creative, Empowering, Talented, and that's before she touches a curling iron. Sparkle is the founder and head stylist of Sparkle Amour Haircare, a very successful, highly exclusive hair line and beauty brand catering to everyone from business women to stay at home moms.

Sparkle Thomas, owner and visionary of Sparkle Amour Haircare, does more before 8:00am than many people do in 24 hours. Wife, mother of 3 beautiful children, business owner, hair stylist, and strong advocate and champion of Breast Cancer Awareness, Sparkle continues to inspire both men and women across the country, including all of us at Creative I. Her vision is to always express her truth through her brand which includes being a positive resource and supporter for women that have experienced various hardships in life. She uses her platform to not only be a positive influence but to ensure that women embrace both looking and feeling beautiful throughout the process. For us, that in itself is admirable.

Campaign Services

Brand Strategy

Brand Positioning

Brand Identity

Brand Collateral

Website UI/UX
E-Commerce Management
Email Marketing

Experiential Marketing

Event Marketing
Product Development & Promotions

Social Media

MyCreativeI

Working with individuals that are selfless is a part of Creative I that is the gift that keeps giving. We have had many strong and powerful women that invested their time, love and energy into Creative I which we are extremely grateful for.

I. Strategy

To create a marketing campaign that would provide a platform to gain insight into healthy haircare including in person styling, booking appointments, products and workshops from a trained expert.

Campaign Discovery

Our campaigns always have a personal touch as we spend time to get to know our clients however we continue to work with Sparkle to craft the importance of how her brand is influential for women everywhere. The brand is very well received by her extensive network of followers and supporters on social media who continue to be inspired by her story, her vision and her quality product. Sparkle Amour is a brand that is true to form as it gives back at every turn which we are proud to work with.

Creative I Solution

We assisted in the brand creation process (naming) of her business as the word "Amour" means "Love" which she exudes in everything she does. Creative I has provided campaign planning, e-commerce management with product development online and optimizing for mobile, brand promotions to increase sales. We focused on making a unique and personable connection with Sparkle Amour's social media platform while expanding their brand.

II. Digital Marketing

We worked closely with Sparkle to build an online platform that would enhance her social media presence, provide product information and increase sales, and promote her brand through experiential marketing including workshops and special events.

We utilized Sparkle's images and content which she uses on her very successful social media platforms to create her e-commerce and appointment setting website. We focused on building a complete online store allowing her patrons to purchase products directly from Sparkle Amour to be used in various styles and between appointments. We also developed promotional material which Sparkle has used to engage consumers abot new product offerings and upcoming workshops.

II. Creative Design & Brand Promotion

Creative I developed storyboards, promotional material, and digital content for e-commerce ready product images as well as lifestyle images.

In our continued development with Sparkle, we created content used in conjunction with the campaign that Sparkle Amour would use across all social media platforms. Everything from theme creation, style and environment were considered to capture the true essence of the Sparkle Amour brand.

"WORKING WITH CREATIVE I HAS BEEN NONE THE LESS AMAZING! THEY HAVE EFFECTIVELY DELIVERED MY BUSINESS IDEAS, PRODUCTS AND SERVICES IN A PROFESSIONAL AND CLASSY WAY TO ATTRACT A DIVERSE TARGET MARKET. I WOULD RECOMMEND CREATIVE I TO THE WORLD AND BEYOND!"