THE FUR CAFE INTERNATIONAL
Bringing fashion, style and personal flavor to incredible women
CLIENT: THE FUR CAFE INTERNATIONAL
Tiplance "Tip" Vernon is the founder and head stylist of The Fur Cafe International, a very successful, highly exclusive apparel brand catering to powerful women from NBA moms to entrepreneurs.
While she is the mother of a very successful NBA player, Tip Vernon has worked to build her own path to success by connecting with women of all ages and backgrounds to enhance their sense of style. As a trendsetter herself, Tip is a member of great organizations, works closely with other NBA moms, attends many high profile events, and loves to network and create quality relationships.
After looking for someone that could help her build a brand, develop her e-commerce platform and continue to develop a strategy that would result in opportunities to scale her business. I always work with my clients to make sure they understand how important integrated marketing is for brands which I provided for Tip. For her campaign, I worked with Tip to create imaging and logo design to developing and managing product development online and optimizing for mobile, brand promotions to increase sales and more.
I love working strong and powerful women that are dedicated to their family, their business, and their community. I come from a very strong foundation with many incredible women that I have learned from. Being able to provide marketing for these amazing people is a great experience.