CLEAN CUTZ LAWNCARE
INVESTING IN OUR FUTURE THROUGH THE POWER OF YOUNG ENTREPRENEURS
Clean Cutz Case Study
Entreprenuership is not just for adults. Great ideas come in many shapes, sizes and in our case, ages!
We love the fact that our youth is full of ideas. They are exposed to a new world of opportunity through the lense of successful businesses and brands alike. Everyday young men and women witness the launch of growth of projects through their social media channels such as Facebook, Instagram, and Snapchat. So when a young man contacted our agency with the goal of taking his lawncare business to the next level we were completely on board.
We spent quality time with the young man and his parents to understand their short term and long term goals. The general premise was to showcase the level of professionalism that some high end companies do not display and ultimately to prove that when it comes to the Clean Cutz brand that "age really is just a number". Though they are just getting started in the business world, we set out to provide them with all the tools that they need in order to be successful.
Campaign Services
Brand Strategy
Brand Positioning
Brand Identity
Brand Collateral
Website UI/UX
E-Commerce Management
Apparel Marketing
Email Marketing
Social Media
MyCreativeI
Working with young professionals is a staple of the Creative I brand. There is no better way to invest in the future than sharing knowledge, wisdom, and valuable information that the next generation of business owners can utilize and share with their peers and those that follow in their footsteps.
I. Strategy
To create a marketing campaign that would provide a platform that would showcase high quality lawncare services in an otherwise competitive market with major players such as TruGreen.
Campaign Discovery
During our very first consultation with the client we discussed the idea of "summer jobs", seasonal occupations, and how some individuals will approach their service with not as much value placed because in their eyes it is a second or otherwise temporary source of income. Because we build brands and campaigns we spoke of the importance of believing in your product or service no matter what stage of business you may be in. Furthermore we advised that our goal was to create an exciting brand campaign that was colorful, vibrant and attractive to consumers. Our creativity was sparked by the energy that came from the young entrepreneurs that would be the face of the brand.
Creative I Solution
Creative I has provided campaign planning, art direction, brand promotions to increase sales and appointment setting to schedule services online.
II. Digital Marketing
Our goal has remained consistent with Clean Cutz: To build and maintain a fun and vibrant brand that increases their visibility during both peak and off season. Their digital platform allows consumers to view services offered throughout the year and schedule appointments accordingly.
We established a campaign that would allow the young entrepreneurs to focus on providing high level service through a brand that they were proud to represent. We focused on building an online platform allowing patrons to schedule specific services (grass cutting, plant and flower management, leaves and snow removal, and more). Also important was the importance of ensuring that payment was placed online to increase the safety of staff while providing services.
II. Creative Design & Brand Promotion
Creative I developed storyboards, promotional material, custom invoices for payment processing, digital content for e-commerce and staff apparel.
When it comes to brand development, you have to strive to look your best! This includes the material that you provide to your clients and ultimately making a strong first, second and ongoing impression. We provided the marketing material to proudly represent their brand both on and offline.
"CREATIVE I HELPED US TO UNDERSTAND THAT IT IS NEVER TOO SOON TO BE A STRONG BRAND. WE HAVE LEARNED A LOT ABOUT BUSINESS, MARKETING AND WE LOVE HOW PROFESSIONAL WE LOOK BOTH ON AND OFF THE JOB.
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D'ANGELO THOMAS JR.
CO-OWNER, CLEAN CUTZ LAWNCARE