I. Strategy

To build a sales driven and lead capturing platform for two separate campaigns within one investment firm. While the focus of all companies is to generate sales, our goal was to integrate effective marketing into their mix to maximize their reach and conversion rate with consumers.

Campaign Discovery

We are no stranger to the importance of sales. Without effective sales a business will experience very little growth. As a conglomerate, Whitehaven Capital contacted Creative I to develop a marketing campaign that would be centerted around experiential and digital marketing. The team at Whitehaven provided us with a scope of what they were looking to accomplish which included allowing consumers to visit a newly developed website that provided information regarding upcoming workshops and training seminars coupled with promotional marketing that included print and social media advertising. 

Creative I Solution

The team at Whitehaven Capital made it very clear that they were providing Creative I with the freedom to do what we do best, CREATE! Our campaign featured two stand alone websites. The first website designed to market their training seminars. The second website has a platform designed to allow consumers to register for an 8 session digital training course. Both websites feature online registration, e-commerce, and brand marketing for the investment firm. We produced an integrated marketing campaign to compliment the digital component which included social media marketing, advertising, and print collateral to be used at San Diego meet up events which the members of Whitehaven Capital attend to network and create additional business opportunities. 

II. Digital Marketing

Our build out for the digital marketing campaign required very close attention to detail and ultimately understanding both the primary and secondary target markets for the investment firm. It was imperative for the website and social media campaigns to connect with individuals just getting started in multifamily investments as well as experienced professionals looking to grow their portfolio.  

For the digital campaign, we worked with images that were complimentary to their established brand as well as images of property produced and managed by Whitehaven Capital. Their team provided direction on color scheme, theme, and content that they wanted to see represented. Layout, artistic direction, and digital platform creation was left to our Creative I team to develop. The result was two individual websites and social media advertising campaigns with increased sales leads and training seminar participants.