THE FUR CAFE INTERNATIONAL
BRINGING FASHION, STYLE & PERSONAL FLAVOR TO INCREDIBLE WOMEN
THE FUR CAFE INTERNATIONAL CASE STUDY
Tiplance "Tip" Vernon is the founder and head stylist of The Fur Cafe International, a very successful, highly exclusive apparel brand catering to powerful women from NBA moms to entrepreneurs.
While she is the mother of a very successful NBA player, Tip Vernon has worked to build her own path to success by connecting with women of all ages and backgrounds to enhance their sense of style. As a trendsetter herself, Tip is a member of great organizations, works closely with other NBA moms, attends many high profile events, and loves to network and create quality relationships.
After looking for someone that could help her build a brand, develop her e-commerce platform and continue to develop a strategy that would result in opportunities to scale her business. I always work with my clients to make sure they understand how important integrated marketing is for brands which I provided for Tip. For her campaign, I worked with Tip to create imaging and logo design to developing and managing product development online and optimizing for mobile, brand promotions to increase sales and more.
Product Development & Promotions
We love working strong and powerful women that are dedicated to their family, their business, and their community. I come from a very strong foundation with many incredible women that I have learned from. Being able to provide marketing for these amazing people is a great experience.
To create a marketing campaign that would provide a platform that would highlight the fashion industry including outerwear and accessories.
Our focus with The Fur Café International was to showcase the elegance and style of the incredible women that represent their brand. We had an established relationship with the owner prior to beginning the development of their rebrand and used our knowledge of their story as the foundation of both creative and digital strategy. The goal was to display that women utilize accessories to accentuate their existing style. The Fur Cafe International caters to women of all industries that look to make a statement which we incorporated into their marketing campaign.
Creative I Solution
We created The Fur Cafe International brand centered around sleek design and a color scheme that would be recognizable by women that love to make a statement. Our team utilized the imagery provided by the owner featuring beautiful women enjoying life, experiencing success, and building their respective careers. We delivered a design that featured black, silver and gold in the logo along with an icon that is reminiscent of a luxury outerwear accessory. We coupled this design with promotional material to be used for networking events.
II. Digital Marketing
The development of The Fur Cafe International digital marketing campaign was shaped in the same fashion and consistency as the brand identity. Our focus was to produce an elegant platform that would attract women looking to elevate their style.
A staple of Creative I's digital marketing campaigns are the e-commerce platform. We worked The Fur Cafe team to build their online presence to compliment their brand and display their products. We understand that women have many options and choices when it comes to clothing and apparel. We assisted their team in developing an exclusive platform allowing women to choose from select items through the website. We also created unique promotions and exclusive opportunities for purchase directly from the website to The Fur Cafe International subscribers.
"WORKING WITH CREATIVE I HAS BEEN NONE THE LESS AMAZING! THEY HAVE EFFECTIVELY DELIVERED MY BUSINESS IDEAS, PRODUCTS AND SERVICES IN A PROFESSIONAL AND CLASSY WAY TO ATTRACT A DIVERSE TARGET MARKET. I WOULD RECOMMEND CREATIVE I TO THE WORLD AND BEYOND!"
CEO, THE FUR CAFE INTERNATIONAL