ALL THE COMFORT AND MEMORIES OF FAMILY WOVEN IN CUSTOM DESIGNED KEEPSAKES
UMI'S COMFORT CASE STUDY
There is nothing like a warm welcome to a client or guest. Umi's Comfort designs one of a kind pieces that enhance your office space, lobby, foyer, conference room or any area that you spend quality time.
At Creative I we often speak of the importance of family, creating memories, and evoking welcoming and warm feelings through your brand. CEO, Keshia Escoe creates custom and unique quilts, bowls and otehr special items through her brand, Umi's Comfort which translates to "Mother's Comfort". For many of us, there is nothing like the comfort that our mothers have provided for many years which can be seen in our daily lives.
The Umi's Comfort brand allows customers to have an item or group of keepsakes woven by hand directly into a custom designed quilt or bowl. Customers have taken baby blankets, high school jerseys, and other special items from their past and had them restored into a unique item that they can use in their home or office. The gift of keeping special memories close to home is a very special and unique brand marketing campaign that we were proud to work with.
Product Development & Promotions
Commercial Development & Production
Working with other creative individuals is a lot of fun for us! Being able to sit down with designers in various industries to share ideas, develop exciting projects, and build unique experiences is a staple of Creative I.
To produce an integrated marketing campaign focused on product development while ensuring that the themes of family, warmth, creating memories and special occasions are preserved.
In 2018, Creative I became a member and technical advisor of Motor City Match, a Detroit, Michigan organization that provides business development services to business owners and entrepreneurs. As a technical advisor we have the exclusive opportunity to consult with new and existing businesses that are looking to increase the brand marketing for their product or service. We were contacted by Umi's Comfort while they were in the process of securing a brick and mortar location where they would be selling custom made quilts and producing workshops. We met with the owner and her associates to discuss the foundation of the business and their plans. We discussed how many people have items in their home that they would like to have restored and placed in a quilt or keepsake along with the importance of creating a warm and inviting brand. Our meeting resulted in the development of a brand marketing campaign that incorporated the themes of their brand in a creative and engaging presentation both on and offline.
Creative I Solution
We created The Umi's Comfort brand focusing on the themes of a "signature" design. We utilized a signature font that mirrored the signature that a team member of Umi's Comfort provided to us during our consultation. We coupled this theme with options for their team to select from featuring different color schemes. We also produced a product photoshoot to capture items that would be featured on the website for sale and for use in promotional development.
II. Digital Marketing
The development of the Umi's Comfort digital marketing campaign was produced with the same theme per the direction of the client which we patterned in the same line as the brand identity. Our focus was to produce a professional platform that would cater to the creation of long term memories and relationships for people celebrating various occasions.
We worked closely with Umi's Comfort to establish their online platform by building upon the product shoot that we produced for their brand. Ultimately, our goal was to compliment their brand and display their products. These items are exclusive and therefore we worked with Umi's Comfort to build their e-commerce platform to showcase the variety of products available not only for sale but for inspiration for custom items that could be ordered from the company. We understand that women have many options and choices when it comes to clothing and apparel. We assisted their team in developing an exclusive platform allowing women to choose from select items through the website.
"WORKING WITH CREATIVE I HAS BEEN NONE THE LESS AMAZING! THEY HAVE EFFECTIVELY DELIVERED MY BUSINESS IDEAS, PRODUCTS AND SERVICES IN A PROFESSIONAL AND CLASSY WAY TO ATTRACT A DIVERSE TARGET MARKET. I WOULD RECOMMEND CREATIVE I TO THE WORLD AND BEYOND!"
CEO, UMI'S COMFORT