I. Strategy

To produce an integrated marketing campaign focused on product development while ensuring that the themes of family, warmth, creating memories and special occasions are preserved.  

Campaign Discovery

In 2018, Creative I became a member and technical advisor of Motor City Match, a Detroit, Michigan organization that provides business development services to business owners and entrepreneurs. As a technical advisor we have the exclusive opportunity to consult with new and existing businesses that are looking to increase the brand marketing for their product or service. We were contacted by Umi's Comfort while they were in the process of securing a brick and mortar location where they would be selling custom made quilts and producing workshops. We met with the owner and her associates to discuss the foundation of the business and their plans. We discussed how many people have items in their home that they would like to have restored and placed in a quilt or keepsake along with the importance of creating a warm and inviting brand. Our meeting resulted in the development of a brand marketing campaign that incorporated the themes of their brand in a creative and engaging presentation both on and offline.  

Creative I Solution

We created The Umi's Comfort brand focusing on the themes of a "signature" design. We utilized a signature font that mirrored the signature that a team member of Umi's Comfort provided to us during our consultation. We coupled this theme with options for their team to select from featuring different color schemes. We also produced a product photoshoot to capture items that would be featured on the website for sale and for use in promotional development.

II. Digital Marketing

The development of the Umi's Comfort digital marketing campaign was produced with the same theme per the direction of the client which we patterned in the same line as the brand identity. Our focus was to produce a professional platform that would cater to the creation of long term memories and relationships for people celebrating various occasions. 

We worked closely with Umi's Comfort to establish their online platform by building upon the product shoot that we produced for their brand. Ultimately, our goal was to compliment their brand and display their products. These items are exclusive and therefore we worked with Umi's Comfort to build their e-commerce platform to showcase the variety of products available not only for sale but for inspiration for custom items that could be ordered from the company. We understand that women have many options and choices when it comes to clothing and apparel. We assisted their team in developing an exclusive platform allowing women to choose from select items through the website.